Nvidia is no longer a PC gaming company. Get used to it

I’ve been buying Nvidia graphics cards exclusively for nearly 30 years, and I may well continue—if Nvidia will let me. But even I’ve had to make peace with the fact that Nvidia is no longer in the business of supporting PC gaming.

What happened

But even I’ve had to make peace with the fact that Nvidia is no longer in the business of supporting PC gaming. I’m not sure it ever will be again.

Where the sources line up

I was thinking about this while listening to the latest episode of The Full Nerd, in which Adam and his fellow cohosts discuss what it means that Nvidia may soon stop selling the RTX 5090 entirely. The news comes courtesy of a Twitter (sorry, X ) post from a known leaker with a decent track record, so while you should take it with a grain of salt it seems like there’s a strong possibility it will prove true.

Practical impact for readers

And honestly, it doesn’t seem that surprising when you consider that the RTX 5090 launched with an MSRP of $1,999 yet regularly sold for upwards of $5,000, due in no small part to massive demand from AI-pilled coders and companies looking to take advantage of that sweet, sweet 32GB of DDR7 memory. A casual search of the major retailers this week turned up precisely zero 5090 cards available for purchase, even at that exorbitant price, and I suspect that will remain true for the foreseeable future.

Who should pay attention now

It can feel heartbreaking if you’re dedicated to the hardcore DIY PC gaming lifestyle, but you can take solace in the fact that the GeForce RTX 5080, RTX 5070 Ti and RTX 5070 are still widely available and plenty good enough for high-res, high-speed PC gaming. Heck, the same leak that suggests the RTX 5090 is done for also claims that Nvidia will launch a new model of RTX 5080 with 24GB of DDR7 memory, which should offer a noticeable improvement over the current 16GB RTX 5080 cards.

What is still unclear

But I have to say, the sooner you make peace with the fact that Nvidia is no longer in the business of supporting PC gaming, the better. Don’t get me wrong, Nvidia will continue to make new desktop graphics cards and talk a big game about how it values PC game players first and foremost. But the numbers have shown otherwise for some time, and that’s likely to continue for years to come.

Source notes

PCWorld