On top of that, we’re actually not expecting to see a base iPhone 18 model this year, with that device reportedly landing in March or April instead. So at Apple’s September 9 launch you might only be able to choose from an iPhone 18 Pro, iPhone 18 Pro Max, or iPhone 18 Ultra.
What happened
So at Apple’s September 9 launch you might only be able to choose from an iPhone 18 Pro, iPhone 18 Pro Max, or iPhone 18 Ultra.
Where the sources line up
Typically, it’s only the standard model that gets a price drop — so when the iPhone 18 finally does launch (likely next year), the iPhone 17 may well drop in price. But I’d guess the launch of the Pro series this month probably won’t trigger a price drop, since the iPhone 17 will probably remain the latest standard model for a while longer.
Practical impact for readers
In fact, the rising price of memory could mean Apple won’t drop the price of the iPhone 17 even when the iPhone 18 does finally launch. Instead, it might decide to sell the iPhone 18 at a new, higher price and keep the iPhone 17 at its current one.
Who should pay attention now
But I doubt that. If the iPhone 18 doesn’t land until early 2027, then the iPhone 17 will be well over a year old by that point and definitely due a price drop — though, at that point, Apple might instead choose to discontinue it altogether, especially as the cheaper iPhone 18e might land then too.
What is still unclear
MacBook price rises could be far worse than iPhone 18 Pro, analysts predict iPhone trade-in values could drop 30% after next launch 5 biggest iPhone 18 rumors rated — what to really expect at next week's Apple event Regardless, this could be a rare year where there are no price drops, as my prediction is that, as usual, Apple will discontinue the iPhone 17 Pro and iPhone 17 Pro Max when the iPhone 18 Pro series lands, rather than dropping their prices.
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