What to expect from Apple’s ‘Pro and tell’ event

It feels like Apple’s Welcome Home event just happened. And the iPhone Duo announcement isn’t all that far in our rearview mirror, either.

What happened

Yet, the company is back with another launch, focused on the MacBook Pro, it looks like. Its “ Pro and tell ” event is scheduled for October 28th at 1PM ET in Los Angeles. While obviously nothing is confirmed yet, it sure seems like we’re finally going to get that long-rumored touchscreen MacBook Pro.

Where the sources line up

A MacBook Pro with an OLED touchscreen has been a fixture of the rumor mill since at least early 2023 . But now, in late 2026, it may finally come to fruition. The name MacBook Ultra has been floating around, but Apple is unlikely to rebrand its flagship laptop line.

Practical impact for readers

This will be the first touchscreen laptop and the first OLED laptop from Apple. It will supposedly feature an iPhone-esque Dynamic Island, but don’t expect a dramatic revamp of the macOS interface — The touchscreen MacBook isn’t going to be some sort of iPad hybrid . It may include a few flourishes, like a magnification effect when you touch the screen or new gesture controls in native apps. But that’s it.

Who should pay attention now

It’s also going to stick with the M5 series of chips for the time being — specifically, the M5 Pro and M5 Max. There might not be an M6 Pro or Max , even. Instead, Apple may wait to upgrade its higher-end processors until it introduces the M7 next year .

What is still unclear

That doesn’t mean there won’t be an M6 MacBook Pro, however. The base model of the MacBook Pro could be getting a bump from the M5 after the M6 debuted in the Mac Mini earlier this year. It might also get a slight redesign, including a hole-punch style camera. Unfortunately, they’re also expected to come with a price increase as component shortages reverberate through the Apple lineup.

Source notes

The Verge