Apple’s iPhone and Mac sales keep growing despite RAM shortages

Apple’s iPhone and Mac sales keep growing despite RAM shortages should be explained through that lens before any broad claim is made. Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. The company expects supply chain constraints to worsen in the coming months. The piece keeps the context, impact, and follow-up signals in view so readers do not stop at the headline.

What happened

Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter earnings report released on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54. 25 billion and Mac sales increased 29 percent to $10. 35 billion, driving the company’s overall revenue to $109. 4 billion.

Practical impact for readers

The company expects supply chain constraints to worsen in the coming months. During an earnings call, Apple chief financial officer Kevan Parekh said Apple expects “supply constraints to increase significantly” in the next quarter, adding the shortage will impact the iPhone, Mac, and iPad. Meanwhile, Apple CEO Tim Cook warned that the company predicts it will “pay even higher memory costs” in the coming months.

Details worth verifying

It’s the company’s last earnings report with Cook at the helm. Cook is set to step down on September 1st, with John Ternus, Apple’s vice president of hardware engineering, taking his place.

Who should act or wait

Apple raised prices across its Macs , iPads, and other devices in June as it contends with a RAM shortage expected to last until 2027 and beyond. The move also included a price hike for the company’s new MacBook Neo , which now costs $699 instead of $599. Since its debut in March, the Neo disrupted the affordable laptop market with its lightweight form factor and speedy performance.

What is still unclear

Apple hasn’t raised the prices of its iPhones yet, but analysts predict that the iPhone 18 could cost up to $200 more when the lineup launches this fall. Apple is planning to widely release its more personalized Siri AI alongside the iPhone 18, allowing its assistant to answer questions about what’s on your screen, search across apps, and perform tasks, like adding events to your calendar.

Source notes

The Verge