2025’s most downloaded game, Block Blast!, is going ad-free on Apple Arcade

2025’s most downloaded game, Block Blast! , is going ad-free on Apple Arcade should be explained through that lens before any broad claim is made. The most downloaded mobile game last year has just landed on Apple’s subscription gaming service, Apple Arcade. The game will be released on Apple Arcade on September 3, alongside a 2025 App Store Award winner, Art of Fauna: Cozy Puzzles+ , and others. The piece keeps the context, impact, and follow-up signals in view so readers do not stop at the headline.

What happened

The most downloaded mobile game last year has just landed on Apple’s subscription gaming service, Apple Arcade. On Tuesday, Apple announced the addition of Block Blast! + , an ad-free version of the popular puzzle game that has around 725 million lifetime installs, according to app intelligence provider Appfigures . Other estimates put that figure even higher, at 868 million installs.

Practical impact for readers

The game will be released on Apple Arcade on September 3, alongside a 2025 App Store Award winner, Art of Fauna: Cozy Puzzles+ , and others.

Details worth verifying

Apple’s internal data indicates that Block Blast! was the most downloaded free iPhone game in 2025 . It has continued to rank No. 1 in the early months of 2026, according to its developer, Hungry Studio, and other third-party app intelligence providers, such as Sensor Tower .

Who should act or wait

Given that the puzzle game continues to acquire tens of millions of new users every month, it raises the question: Why would the studio offer an ad-free Arcade version now, before growth has plateaued? After all, just a few months ago, the studio reported that Block Blast! was still seeing high engagement, with 70 million daily active users and 300 million monthly active users worldwide. It even promoted the title at this year’s Coachella, suggesting there’s still room for growth.

What is still unclear

However, a deeper dive into the data indicates Block Blast! downloads may have fallen from their peak in late 2024, when it was pulling in nearly 50 million downloads per month. This suggests the title is indeed maturing, which makes it a good candidate for Apple’s subscription service.

Source notes

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